Category Archives: Market Insights

How to Leverage Mobile for Customer Engagement: Part 4: Personalization


One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading

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The Week in Mobile: Ep. 11: Big media kicks sand in Zite’s eyes


The awesome (and Canadian!) Zite app on iPad gets a cease-and-desist letter from 10 major media companies. Legal action by RIAA didn’t stop the proliferation of digital music, how will media companies adjust to the new digital news distribution reality? … Continue reading

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The Week in Mobile: Ep. 10 – The $41 Million Bet


Why is Google delaying the availability of the Honeycomb source code? How will in-app billing on Android impact the market? We have a heated discussion on the PlayBook, its competitiveness, its support for Android, and more — one of our … Continue reading

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Why aren’t App Stores designed to maximize revenue?


In the early days of app stores, before Apple launched its ‘App Store’ on iTunes, and before other OEMs jumped on the gravy train of content distribution, there were many independent websites selling content for mobile devices. First for Palm, … Continue reading

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Mobile App Madness in Toronto


In my completely professional and ‘unbiased’ opinion, if you’ll be in Toronto at the end of March, you should check out the Mobile App Madness event. My opinion is obviously unbiased since I’m not speaking at it, and it’s not … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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