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Tag Archives: marketing
How to Leverage Mobile for Customer Engagement: Part 4: Personalization
One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading
Posted in Market Insights
Tagged customer engagement, marketing, mobile marketing, Mobile phone, personalization
1 Comment
How to Leverage Mobile for Customer Engagement: Part 3: Push Data
For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading
How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins
So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading
Posted in Market Insights
Tagged Business, check-in, customer engagement, Gowalla, LBS, location based services, marketing, mobile, mobile marketing, Yelp
2 Comments
