Tag Archives: marketing

How to Leverage Mobile for Customer Engagement: Part 4: Personalization

Posted on April 5, 2011 by Jeff Bacon

One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading →

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How to Leverage Mobile for Customer Engagement: Part 3: Push Data

Posted on March 10, 2011 by Jeff Bacon

For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading →

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How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins

Posted on February 14, 2011 by Jeff Bacon

So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading →

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