Tag Archives: mobile marketing

How to Leverage Mobile for Customer Engagement: Part 4: Personalization


One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading

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Why aren’t App Stores designed to maximize revenue?


In the early days of app stores, before Apple launched its ‘App Store’ on iTunes, and before other OEMs jumped on the gravy train of content distribution, there were many independent websites selling content for mobile devices. First for Palm, … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins


So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading

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