Tag Archives: Advertising

How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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It’s Time for TV Advertisers to Strike Back


Growing up, I watched a lot of TV ads. I’m of the first real TV generation where from infancy, TV was a core part of my life and entertainment experiences. There are TV ads that stick in my mind even … Continue reading

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