Tag Archives: customer engagement

How to Leverage Mobile for Customer Engagement: Part 4: Personalization


One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 2: Location Based Services


Many business could take advantage (or better advantage) of Location Based Services (LBS) by understanding how location is or is not relevant to a customer in the context of the nature of the business with the customer. Some businesses just … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins


So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading

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