Tag Archives: Mobile phone

How to Leverage Mobile for Customer Engagement: Part 4: Personalization

Posted on April 5, 2011 by

One of the greatest benefits of adding a mobile presence to your business is the ability to completely personalize each customer’s experience. By providing information, specials, promotions, sales and experiences that resonate with each specific customer, response rates and conversion … Continue reading →

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Why can’t everybody just get along?

Posted on March 24, 2011 by

Around the turn of the century (and for a few years following), the mobile phone industry exploded. It seemed like every month there was a new company designing and manufacturing a new cell phone. Nokia, Sony, Siemens, Ericsson, Motorola, Kyocera, … Continue reading →

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Mobile Web vs Native App

Posted on February 24, 2011 by

I just read a very good article discussing some trade-off considerations when deciding between building a mobile app vs a mobile website (and remember it’s not always an either/or decision) but some very important further breakdown of the mobile device … Continue reading →

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