Tag Archives: Mobile device

How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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Mobile Web vs Native App


I just read a very good article discussing some trade-off considerations when deciding between building a mobile app vs a mobile website (and remember it’s not always an either/or decision) but some very important further breakdown of the mobile device … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 2: Location Based Services


Many business could take advantage (or better advantage) of Location Based Services (LBS) by understanding how location is or is not relevant to a customer in the context of the nature of the business with the customer. Some businesses just … Continue reading

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