Tag Archives: mobile

How to Leverage Mobile for Customer Engagement: Part 3: Push Data


For marketers, one of the most attractive aspects of mobile devices is that people tend to carry them with them everywhere. No other medium for communicating with potential or existing customers is so omnipresent in a person’s life than their … Continue reading

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The Week in Mobile: Ep. 5 – We’ll take mobile payments for $1 trillion Alex


This week on ‘The Week in Mobile’, we talk about how Apple may be screwing some companies that have built subscription businesses on top of iTunes and Apple mobile products, but that the business decision is probably still the right … Continue reading

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The Week in Mobile: Episode 4 (podcast)


A couple of other insightful mobile experts and I — humble eh! =) — have been doing a podcast for the last few weeks and it’s really rounding into form. It’s our take on the most important stories in mobile … Continue reading

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How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins


So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading

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It’s Time for TV Advertisers to Strike Back


Growing up, I watched a lot of TV ads. I’m of the first real TV generation where from infancy, TV was a core part of my life and entertainment experiences. There are TV ads that stick in my mind even … Continue reading

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Mobile App Design is the Epitomy of KISS


With some recent studies showing that 26% of mobile apps are opened only once by users it’s becoming even more apparent that mobile application design, whether for a game or other application type, is critical to ensuring your product’s success. … Continue reading

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