Tag Archives: Location-based service

How to Leverage Mobile for Customer Engagement: Part 2: Location Based Services


Many business could take advantage (or better advantage) of Location Based Services (LBS) by understanding how location is or is not relevant to a customer in the context of the nature of the business with the customer. Some businesses just … Continue reading

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Check in? Then I’m checked out.


I hate checking in. There, I said it. I hate having to find an app on my mobile device, wait for it to load, click the check in button, wait for it to find my location… and then go do … Continue reading

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