Tag Archives: LBS

How to Leverage Mobile for Customer Engagement: Part 2: Location Based Services


Many business could take advantage (or better advantage) of Location Based Services (LBS) by understanding how location is or is not relevant to a customer in the context of the nature of the business with the customer. Some businesses just … Continue reading

Posted in Market Insights | Tagged , , , , , , , , | 2 Comments

How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins


So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading

Posted in Market Insights | Tagged , , , , , , , , , | 2 Comments