Tag Archives: iOS

Fragmentation is REQUIRED for mass market success


Name the examples of successful products or product categories that obtained that success by giving consumers only one or two options to purchase. Seriously, think about it for a minute. What mass-market products do you buy where you only have … Continue reading

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Case Study: How to launch the New York Times Crosswords to the mobile world — the 2 year (+) overnight success.


Last Spring, Rob Woodbridge interviewed me on UNTETHER.tv. We discussed the life of the New York Times Crosswords game — particularly on iPhone — and how we evolved the business model to make the product wildly successful. While the interview … Continue reading

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