Tag Archives: Gowalla

How to Leverage Mobile for Customer Engagement: Part 1: Check-Ins


So you’ve got a business, a successful business, but you are always looking for ways to stand out amongst your competitors. Traditionally, your marketing department runs the standard stuff (TV ads, mails out coupons, limited time sales, seasonal promotions, etc.) … Continue reading

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Check in? Then I’m checked out.


I hate checking in. There, I said it. I hate having to find an app on my mobile device, wait for it to load, click the check in button, wait for it to find my location… and then go do … Continue reading

Posted in Market Insights | Tagged , , , , , | 1 Comment