Case Study: How to launch the New York Times Crosswords to the mobile world — the 2 year (+) overnight success.


Last Spring, Rob Woodbridge interviewed me on UNTETHER.tv. We discussed the life of the New York Times Crosswords game — particularly on iPhone — and how we evolved the business model to make the product wildly successful. While the interview is a little dated, the content is still relevant and the experiences we had are still applicable to today’s market. If you’re interested in the experience of working with a great branding partner, managing pricing models on an ever-changing marketplace, or seeing how the product can evolve to meet users’ needs, this will be an interesting watch for you.

The video is below along with links back to UNTETHER.tv where you can hear/download the audio version of this interview as well as watch a ton of other great interviews Rob has done over the past year.

Watch the video.

UNTETHER.tv

(I tried embedding the video but WordPress seems to only support YouTube and Google Video so you’ll have to download or stream directly from that link)

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